The Power of Negative Keywords in PPC Advertising

If you're running PPC advertising campaigns, you already know that every click counts. But did you know that not all clicks are created equal? In fact, some clicks can be downright harmful to your bottom line. That's where negative keywords come in.

What are Negative Keywords?

Negative keywords are a type of keyword that you add to your PPC ads to prevent them from being displayed when certain search terms are used. For example, if you sell luxury watches and you add 'cheap' as a negative keyword, your ad won't show up in search results when people search for 'cheap luxury watches.'

Why Use Negative Keywords?

Using negative keywords can help you save money by preventing clicks from people who are unlikely to convert. For example, if you're selling a high-end product or service, you probably don't want your ads to show up for people who are looking for low-cost or budget options.

How to Identify Negative Keywords

Fortunately, identifying negative keywords is easier than you might think. One simple method is to use tools like Google Ads Keyword Planner to find search terms that are similar to your target keywords but are unlikely to convert. You can also monitor your ad metrics to see which search terms are generating clicks but not conversions, and add those to your negative keyword list.