The Impact of Coronavirus on Cable TV Viewership

The COVID-19 pandemic has disrupted many aspects of our lives, including the way we watch television. With people spending more time at home due to lockdowns and social distancing measures, cable TV viewership patterns have shifted drastically.

Decrease in Live Sports Viewership

One of the biggest impacts of the pandemic on cable TV viewership has been the decrease in live sports viewership. With major sports leagues suspending or postponing their seasons, many viewers have turned to alternative forms of entertainment. This has had a significant impact on the TV industry, as sports programming is one of the primary drivers of cable TV ratings and advertising revenue.

Increase in News and Documentary Viewership

On the other hand, news and documentary programming has seen a surge in viewership due to the pandemic. With people looking for reliable information on the virus and its impact, news channels have experienced a massive increase in ratings. Documentaries that explore pandemics and other health crises have also seen a surge in popularity, as viewers try to better understand the current situation.

Streaming Services Surge in Popularity

Finally, the pandemic has also accelerated the shift towards streaming services. With people spending more time at home, they have been seeking out more diverse and personalized forms of entertainment. Streaming services like Netflix, Hulu, and Amazon Prime Video have seen a surge in popularity, as viewers look for more control over their viewing experience.