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Augmented Reality in Hospitality: Personalizing the Guest Experience

Posted on 2023-04-13 17:06:23 by iNF
Technology Augmented reality hospitality guest experience personalization
Augmented Reality in Hospitality: Personalizing the Guest Experience

As hospitality becomes more competitive, hotels are looking for unique ways to enhance guest experiences. Augmented reality is one technology that is transforming the industry by providing greater personalization for guests.

What is Augmented Reality?

Augmented reality (AR) is a technology that overlays digital information onto the physical world. It is typically experienced through a mobile device, such as a smartphone or tablet, with a camera and a screen.

Augmented Reality in Hospitality

AR is being used in hospitality to create immersive and personalized experiences for guests. Hotels can offer custom room tours, interactive maps, and virtual concierges, among other applications.

Benefits of Using AR in Hospitality

There are many benefits to using AR in hospitality. It can enhance guest experiences, differentiate hotels from competitors, and increase guest satisfaction and loyalty. It can also streamline operations by reducing the need for printed materials and staff assistance.

Examples of AR in Hospitality

Some hotels are already using AR to enhance their guest experiences. The Marriott International, for example, has launched a virtual reality experience that allows guests to explore different parts of the world from their hotel rooms. Another example is the AccorHotels group, which has created an AR app that allows guests to explore and interact with their hotels before they arrive.

The Future of AR in Hospitality

The future of AR in hospitality looks bright. As the technology becomes more sophisticated and affordable, hotels will be able to offer even more personalized and immersive experiences for their guests. It is likely that AR will become a standard feature in many hotels, and guests will come to expect it as part of their stays.

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